Case study · DTC sports brand

We helped scale this brand 5x.

How we rebuilt a US sports brand's email and SMS while monthly sales grew 5x. The start is below. The rest we walk you through on a call.

Get the full case study on a call See what's inside

Timeline: Ongoing retainer
Platform: Klaviyo
Industry: Sports / E-commerce
Services: Flows + SMS + Campaigns + Loyalty

The short version

Nine months. Four numbers.

We took over the brand's Klaviyo account: flows, campaigns, SMS and retention. This is what changed.

Doubled: monthly email + SMS revenue within eight weeks.
47%: email's share of store revenue after six weeks, up from 31%.
Locked, shared on a call: email + SMS revenue this year, against the same months last year.
5x: monthly store revenue in seven months.

Where we started

Good product. Real traffic. An email program that was leaking.

01
Abandonment flows that barely made money
They were live, but carts and checkouts were not getting recovered.
02
Campaigns blasted to the whole list
Opens had slid to 34%, and only 0.6% of people clicked.
03
No SMS program
Zero SMS subscribers and zero SMS revenue.
04
A pop-up that did not convert
The list was growing slower than the traffic.

What we built

What we built, in the order we built it.

Months 1 to 2

01Fix the foundation

Account + deliverability audit
Engaged-only sending
Welcome SMS flow
Abandoned checkout rebuilt

Months 3 to 7

02Build the engine

Three campaigns a week, education first
SMS campaigns on launches and holidays
New post-purchase flow
Customer survey turned into new email angles

Months 8+

03Keep them coming back

Loyalty + referral program
Loyalty flows in Klaviyo
Product and bundle launches
Pop-up test to grow the list

The full story

The rest of this case study is private.

This brand's numbers stay off the public web. On a short call we walk you through all of it, chart by chart and email by email, and what the same plan would look like for your store.