List growth
A pop-up that gives people a reason to join, and an insert card that turns Amazon buyers into subscribers.
Case study · Phantum
We built Phantum’s flows end to end.
A lifecycle flow build for a French gaming gear brand: five automated flows, plus a pop-up quiz and an Amazon insert card to feed them. Strategy to finished flows in 9 days.
- Timeline
- 9 days
- Platform
- Klaviyo
- Industry
- Gaming
- Services
- Flow Setup, List Growth
The short version
Nine days. Four numbers.
Phantum hired Revnue in November 2025 to build its lifecycle flows, plus the sign-up capture to feed them. This is what we built.
- 5
- flows built: welcome, abandoned cart, browse abandonment, post-purchase and winback.
- 9 days
- from kickoff to a finished flow system.
- 10
- flow emails, plus a campaign template, a pop-up quiz and an insert card.
- 1 day
- from kickoff to a written flow strategy for the brand.
Revnue project files and strategy doc, 2025-11-04 to 2025-11-13
The brand
Premium mousepads for players who care about their setup.
Phantum is a French brand making high-performance gaming mousepads: cloth and micro-fiber surfaces in clean, minimal designs. Its buyers are gamers, designers and content creators who treat their desk as part of who they are.
- Market
- France and Europe
- Sells through
- Own store, Amazon and resellers
- Range
- Alpha, Gamma and Nebula pads
- Reviews
- 4.9 out of 5 on Trustpilot, 72 reviews
Revnue strategy doc and Phantum emails, November 2025
Where we started
Sales were happening. The customers belonged to someone else.
- 01
Amazon kept the customer
Most orders ran through Amazon and resellers. Phantum never saw those buyers’ emails, so it could not sell to them again.
- 02
Gaps in the automations
No complete set of flows: nothing reliable to welcome subscribers, recover carts or follow up after an order.
- 03
No campaigns
The subscribers Phantum did have never heard from the brand.
- 04
One generic pop-up
The only way onto the list was an exit pop-up with a 10% code. Nothing gave people a reason to join.
The plan
A four-part plan, delivered the day after kickoff.
The strategy came first, on November 5. Then the build: five flows, ten emails, a pop-up quiz and an insert card, with revisions and handover by November 13.
Lifecycle flows
Welcome, abandoned cart, browse abandonment, post-purchase and winback: the emails that sell while nobody is working.
Campaigns
Start with one a week and build to three or four: setup of the month, product stories, creator features, launches.
Segmentation
Tag every subscriber as gamer, designer or creator, and split by new, first-time, repeat and lapsed buyers.
Revnue strategy doc (2025-11-05) and project timeline
Capture 1 · The pop-up
A quiz instead of a ‘don’t leave’ coupon.
The old pop-up fired on exit and offered a code. The new one asks a question first: what matters most in your setup? The answer tags each subscriber as a type of player, so the emails that follow can speak to it. Then it asks for the email, for 10% off.
BeforeAfter
TriggerVisitor about to leaveTwo steps, on the page
AsksNothingWhat matters in your setup
LearnsAn email addressEmail plus player type
DeclineA close button“No thanks, I’ll stick with average.”
Phantum Flows Figma file, November 2025. Before: the pop-up Phantum was running.
Capture 2 · The insert card
A way into every Amazon box.
Phantum could not get emails from Amazon or reseller orders. A card in the package could. It ships in every order, third-party fulfillment included, and sends the buyer to a Phantum sign-up page for 15% off their next order, bought direct.
- 01
The order ships
From Amazon, a reseller or Phantum’s own store.
- 02
The card is in the box
“Thank you for your order” on the front, a QR code on the back.
- 03
The QR opens a Phantum page
Brand story, sign-up, and the code for the next order.
- 04
The flows take over
Welcome and post-purchase emails, to a customer Phantum now owns.
Revnue strategy doc and insert card design, November 2025
The flow build
Five flows. Ten emails.
Every automation in the plan, built end to end, from the trigger to the last email, plus a template for weekly campaigns. All in Phantum’s look: dark, quiet, product first.
FlowTriggerEmailsWhat it does
WelcomeJoins the list3Turns a new subscriber into a first order: the 10% code, the brand story, real customer reviews.
Abandoned cartStarts checkout3Brings shoppers back to the exact pad they left, then adds reviews, then a last call with stock and delivery details.
Browse abandonmentViews a product1Follows up with visitors who looked at a pad but never added it to the cart.
Post-purchasePlaces an order2Keeps buyers excited while the order ships, then invites them into the Discord community. We recommended a plain-text founder note to open it.
WinbackStops buying1Shows lapsed customers what is new, with 15% off to come back.
Campaign templateWeekly send1A reusable layout for newsletters and launches, so campaigns can start right away.
Phantum Flows Figma file, November 2025
Inside the flows
Dark, quiet, and built like the product.
How we wrote it
“…we get it. Clean, fast, and built for aim.”
From the browse abandonment email.
- 01
Talk like the buyer
Setup, glide, aim. Gamers do not shop for a “high-quality mousepad”, so the emails never say it.
- 02
Let other players sell it
Real Trustpilot reviews, kept in French as written, in the welcome, cart and browse emails.
- 03
Premium means quiet
Dark layouts, one button per screen, no shouting. “No loud logos. No gimmicks. Just pure performance.”
Phantum Flows Figma file, November 2025
Up close · The abandoned cart flow
Three emails, three different jobs.
Every email shows the exact pad the shopper left behind, pulled in automatically. What changes is the reason to come back.
“You left something behind.” The saved items and one button back to checkout.
Leads with the Trustpilot rating, then reviews from real buyers.
“Your cart is expiring.” Stock status, free pickup-point delivery, 30-day returns, and four pads they might like instead.
Phantum Flows Figma file, November 2025
From the client
“Amazing job from Revnue, I recommend 100%”
- Project
- November 2025
- Scope
- Strategy and flow build
- Delivered in
- 9 days
Take it with you
The whole story in one file.
14 slides you can forward to your team: the plan, the flows and every email.
