The gaming brand that didn't own its customers
The gaming brand that didn't own its customers
Selling through Amazon with no emails, no data, no second sale.
Selling through Amazon with no emails, no data, no second sale.
Timeline
Timeline
Project based
Project based
Platform
Platform
Klaviyo
Klaviyo
industry
industry
Gaming
Gaming
Services
Services
Flow Setup, List Growth
Flow Setup, List Growth
Summary
Summary
Phantum made premium gaming peripherals and sold them well, but mostly through Amazon and resellers. The problem was simple and expensive. Every sale through a third party meant Phantum never received the customer's email, and with no lifecycle automations in place, even the customers who did buy directly had nowhere to go after the first purchase. No welcome sequence, no abandoned cart recovery, no post-purchase follow up. Revenue was happening but the customer relationships belonged to someone else, and the ones that didn't were being left on the table.
Phantum made premium gaming peripherals and sold them well, but mostly through Amazon and resellers. The problem was simple and expensive. Every sale through a third party meant Phantum never received the customer's email, and with no lifecycle automations in place, even the customers who did buy directly had nowhere to go after the first purchase. No welcome sequence, no abandoned cart recovery, no post-purchase follow up. Revenue was happening but the customer relationships belonged to someone else, and the ones that didn't were being left on the table.
Approach
Approach
We built the full lifecycle automation suite in Klaviyo and designed a physical card insert to ship with every order, including third-party fulfillments. The card carried a QR code leading to a branded landing page where customers could join the Phantum Creator Circle in exchange for a discount on their next direct purchase. The flows were built to handle exactly those customers once they opted in, turning one-time Amazon buyers into a list Phantum actually owned.
We built the full lifecycle automation suite in Klaviyo and designed a physical card insert to ship with every order, including third-party fulfillments. The card carried a QR code leading to a branded landing page where customers could join the Phantum Creator Circle in exchange for a discount on their next direct purchase. The flows were built to handle exactly those customers once they opted in, turning one-time Amazon buyers into a list Phantum actually owned.
Case studies
Other case studies
Golf/Sports
How we generated $80k in email revenue for a golf brand in 6 weeks
Broken flows, bad deliverability. Now driving 40% of total revenue.
Hair Care / Beauty
The hair care brand sending the wrong emails to the wrong people
Two audiences, one broken list, and attribution data that meant nothing. Here's what we found.
Gaming
The gaming brand that didn't own its customers
Selling through Amazon with no emails, no data, no second sale.
Golf/Sports
How we generated $80k in email revenue for a golf brand in 6 weeks
Broken flows, bad deliverability. Now driving 40% of total revenue.
Hair Care / Beauty
The hair care brand sending the wrong emails to the wrong people
Two audiences, one broken list, and attribution data that meant nothing. Here's what we found.
Gaming
The gaming brand that didn't own its customers
Selling through Amazon with no emails, no data, no second sale.