# How we helped scale a DTC sports brand 5x with email and SMS

> Leaking flows, no SMS, opens sliding. Email and SMS went from 31% to 47% of store revenue in six weeks.

- Timeline: Ongoing retainer
- Platform: Klaviyo
- Industry: Sports / E-commerce
- Services: Flows + SMS + Campaigns + Loyalty
- Market: US
- Results: Email share 31% → 47%; Full numbers on a call
- Published: 2026-05-09

## Summary

A US sports brand was already making money from email, but nowhere near what the account could do. Opens had slid to 34%, deliverability was quietly holding back reach, the pop-up wasn't converting, and the abandonment flows were live on paper but barely earning.

## Approach

We repaired the abandonment flows, built SMS from zero, tightened segmentation and moved to three education-first campaigns a week. Within eight weeks monthly email and SMS revenue had doubled. The full numbers are private and shared on a call.

## The full story

### The short version: Nine months. Four numbers.

We took over the brand's Klaviyo account: flows, campaigns, SMS and retention. This is what changed.

- **Doubled** monthly email + SMS revenue within eight weeks.
- **47%** email's share of store revenue after six weeks, up from 31%.
- **Private** email + SMS revenue this year, against the same months last year.
- **5x** monthly store revenue in seven months.

### Where we started: Good product. Real traffic. An email program that was leaking.

- **Abandonment flows that barely made money.** They were live, but carts and checkouts were not getting recovered.
- **Campaigns blasted to the whole list.** Opens had slid to 34%, and only 0.6% of people clicked.
- **No SMS program.** Zero SMS subscribers and zero SMS revenue.
- **A pop-up that did not convert.** The list was growing slower than the traffic.
- **31%** of store revenue came from email and SMS in the month before we started.

### What we built: What we built, in the order we built it.

- **Fix the foundation** (Months 1 to 2): Account + deliverability audit; Engaged-only sending; Welcome SMS flow; Abandoned checkout rebuilt.
- **Build the engine** (Months 3 to 7): Three campaigns a week, education first; SMS campaigns on launches and holidays; New post-purchase flow; Customer survey turned into new email angles.
- **Keep them coming back** (Months 8+): Loyalty + referral program; Loyalty flows in Klaviyo; Product and bundle launches; Pop-up test to grow the list.

### The full story: The rest of this case study is private.

This brand's numbers stay off the public web. On a short call we walk you through all of it, chart by chart and email by email, and what the same plan would look like for your store.

- The flow rebuild, flow by flow
- SMS built from zero
- Before and after emails, same offer
- The full revenue chart
- The loyalty launch
- The year over year numbers

[Get the full case study on a call](https://calendly.com/imdanieljovan/discovery-call)

## Work with Revnue

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